Bid to create top family MTB destination

New family MTB destination in Scotland

A new Scottish co-operative aims to establish the UK’s top family-friendly mountain biking destination

Photograph: Comrie Croft

Families are set to be targeted in a bid to highlight central Scotland as a mountain biking destination. A new co-operative of businesses, The Scottish Mountain Bike Consortium, has been launched to focus on Tayside, Fife and Stirlingshire for mountain bikers. The aim is to create and market the region as the “UK’s top family-friendly mountain biking destination”.

You may have heard about the Scottish Mountain Bike Consortium already. The co-operative was recently announced as one of three winners of  Co-operative Development Scotland’s Collaboration Prize.

The consortium includes mountain bike coaching specialists Collective Training and Trax; Perthshire-based Comrie Croft Bikes; Progression Bikes in Dunkeld; and race organiser Muckmedden Events. It also aims to bring together many small businesses with an interest in mountain biking.

Tom Durham is the chairman of the Consortium. He says the Collaboration Prize win has been the kickstart for the new central Scotland mountain biking initiative.

He is reported as saying: “We want to make mountain biking the ultimate family-friendly adventure activity… Since our journey began we have built up a high level of trust between members through the process of working together. We joined the group as individual companies but we were soon working towards a common goal that will benefit us all.”

For more, see the Scottish Mountain Bike Consortium

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